Tuesday, 8 March 2016

The End?


Anas Iskander's vlog of the Uturn Breakfast, a celebration of Uturn's 5th anniversary attended by numerous members of the Uturn Family in July 2015.

It's been 5 years since a group of restless tech-savvy youths with smartphones and cameras got fed up with the content provided to them by the media and decided to make their own, arguably pioneering a New Media revolution in the process. 


5 years on and the newest member to join the Uturn Family is none other than Anas Iskander, a 21 year old media student and vlogger. 

A photo posted by UTURN | يوتيرن (@uturnent) on

Anas and Kaswara with the caption: Uturn signed a production contract with Anas Iskander... Congratulations!

Anas started his own vlogging channel in 2014 and has since reached 140,435
subscribers and 4,028,306 views, produced over 20 vlogs, 10 of which are travel vlogs of his travels to countries such as Malaysia, the US and Europe. On the 3rd of March, Anas published a video thanking his viewers for reaching 100,000 subscribers and shared tips on how he makes his YouTube videos and how his viewers can make their own as well.




However, Anas' most distinctive feature is probably the boundless sense of enthusiasm and energy he emits when making a video, whether he's on the road, in an exotic new country or in his room discussing a social issue light-heartedly. His passion for the medium is not only apparent, but also reflective in the creativity and dedication he puts into his work. And now with his partnership with Uturn, one can only expect even brighter and greater things to come from him.


Just like all the other people Uturn has supported throughout these 5 years. 


As you can tell from the number of people present at Uturn's 5th anniversary celebration, the Uturn family has significantly grown over a short period of time. Not only that, but its influence on society has as well, especially on a society as young and dynamic as Saudi Arabia. For example, Uturn constantly promotes and encourages the often neglected Arts and Culture scenes such as art, filmmaking, music, etc. Simultaneously, Uturn also has a strong social voice such that it often promotes health, moral, etc. awareness campaigns throughout its productions, such as the fairly recent release of 'Touch of Mercy', a music video featuring an original song about domestic violence. 

However, when looking at things from an even wider angle, it's not just Uturn's influence increasing, it's also other networks' influence playing a part in creating a social and cultural buzz in the country, such as Telfaz 11 based in Riyadh. Nevertheless, looking at things from a wider angle still, it becomes more evident that what's really happening is change.

Technologies are changing, industries are changing and people are changing worldwide.

So the question is: is this the end?
Yes, it is. For me, at least. 


Or is it...?

The truth is, I've grown very attached to this blog and there are still so many things in this constantly changing landscape that I have not yet covered. So I hope to be able to come back to it soon and carry on my with my observations and speculations.

Because in reality this is just the beginning, it isn't the end. 






Thursday, 3 March 2016

Convergence: Why Not?

Convergence, in this sense, can be defined as the ‘flow of content across multiple media platforms’ (source: Jenkins, 2006: 3; mconvergence.wordpress.com). In other words, it is a term used to describe how contemporary technologies and media industries are starting to merge in terms of the production, distribution and marketing of content (source: Jenkins, 2004). For example, viewers of a particular television programme are now able to watch that programme through an online SVoD service such as Netflix or SHAHID on their smartphones, rather than having to watch that content exclusively on an actual television. 

(Source: taliarinaldo.wordpress.com)

However, this post aims to look at a specific form of convergence: the convergence of talent and assets between online content/social media platforms and mainstream television. In this case, MBC's 2014-15 television programme 'Laish La?' (AKA Why Not?). A factual television programme that brings together four famous Saudi YouTube stars and social activists as they travel around the world in a caravan to cross out 100 experiences off of their bucket list, promoting the message that no dream is impossible to achieve.
'Laish La?' logo, posted on their Facebook Page. 

The Laish La Team from left to right: Moayed Althagafi, Feras Bugnah, Adel Radwan, and Ibrahim Saleh (source:thenational.ae).
MBC's television promo for Laish La Season 2; featuring the original song 'If you Had One Day Left to Live' performed by the Laish La team alongside renowned Arab singer Balqees Fathi and Saudi rapper Qusai (source: Laish La's Facebook Page).


قصي feat بلقيس .. أغنية جديدة لقصي وفريق ليش لا مع الفنانة بلقيس،لو باقي بعمرك يوم ماذا ستفعل به؟
Posted by ‎ليش لا‎ on Thursday, 12 March 2015





Laish La 101


1) Premise


The Laish La team assembled a list of 100 daring things to do after asking themselves the question 'If you had one day left to live, what would you do?', the list would lead the team to travel across the globe and undergo stunts such spending a night in an igloo, playing cards on top of an active volcano, performing a hit single, cooking a meal for one hundred children in need, breaking into a live television show (MBC's Arabs Got Talent) and cleaning the world's highest windows on Dubai's Burj Khalifa Tower, all of which the team has managed to achieve throughout their two seasons.

Moreover, the team sends out a call for action to its viewers every episode to answer to the question 'What would you do if you had one day left to live?'. The team then surveys the responses and nominates a viewer to help in achieving their dreams each episode, so that for every item they cross off of their list, they will help someone else cross out something off of theirs. 

One of the most notable of these would be helping to reconstruct the Rebuild Nisaa Gaza Radio Station in Palestine; a Women's Radio institution that was destroyed in an Assault on the Gaza Strip a couple of years ago. The station's founder, Islam Burbur, sent out a message to The Laish La team and they responded by setting up an online crowd funding campaign so that viewers could donate to the cause. Today, the station is back up and running.



The team's crowd funding Video.



A group of Women at the Station broadcasting a Live Women's Related Issue, on the 3rd of March 2016 (source: Rebuild Nisaa Gaza Radio's Facebook Page).


2) Audience Appeal

The show was immensely popular not only among Saudi audiences but across the Arab World and MENA region as well, especially among its targeted demographic i.e. young people.

The programme also offered many opportunities for viewers to interact with the team. Whether it was by sending in their bucket lists or following/commenting on the show's official MBC social media accounts, as well following/commenting the individual accounts of each member of the team. 

Moreover, the team often asked for their audiences' support through social media platforms e.g. twitter and instagram, in order to help cross off an item off of their own lists or from the list of their selected viewers. One notable example would be when the team launched the twitter hashtag  (AKA Touching the Surface of Space). In which they asked for the audience's support in order to be able to cross that one off their list, which they did in Season 2. Another example would be when the team helped a viewer promote the Outlanders in KSA Campaign in the final episode of Season one. 

The chief appeal of the show is of course, its contributors. Such that it was the fact that each of the team had a strong social media presence and following prior to being on the show. Each member of the team had either appeared in their own highly popular YouTube show or a show produced by an online production company. This factor contributed in attracting audience's attention to the series and in creating the hype for the programme (source: mbc.net).

In this case, Ibrahim Saleh is the presenter of Sa7i Channel's Broadcast Show, Moayed and Adel have co-starred on the web drama Takki, as well as having appeared on other Uturn productions La Tsadid and Sen_Tube, whereas Feras has presented a number of shows on his own channel. 


The programme was heavily marketed through emphasising the team's popularity, such that  early teasers for the programme featured each member of the team individually, and mentioned the number of followers they had on various social media platforms.






3) The Team: 




An interview with the team on MBC's Good Morning, Arabs about the show's second season.



Laish La Season 2 Introduction and Opening


One of the most appealing aspects of the programme is the chemistry and charisma that the team share, as well as what each individual member brings into the team. Such that in an interview with MBC.net, Feras Bughnah, often perceived as the most serious of the group, was asked to briefly describe his teammates. Bugnah stated that: 

'Ibrahim is the most comedic person I've met in my life, Moayed is caring and a daydreamer, and Adel is a big kid.' 

The Laish La Team (source: MBC.net).
In conclusion, convergence in this sense doesn't necessarily refer to the transfer and merging of technologies nor content, but to the transfer of talent from one domain (digital) to another (mainstream television). Furthermore, Laish La is an example of how television industries are recognising the influence and impact of online/social media platforms on their audiences. Hence, having to adapt and converge in order to thrive.

This can arguably be seen as television's way of competing with online media platforms such as YouTube in terms of attracting audiences, while simultaneously, increasing the popularity of online content among viewers. Moreover, it comes to show how effective the production of online content is in cultivating local and homegrown talent and audiences. 

This trend of convergence has caught on. Television industries are recognising the impact of social media web-stars on their young audiences and have begun creating exclusive programmes featuring these stars, in order to cater to an audience that has a loyal and strong attachment to them. 

Notable examples include Omar Hussein presenting OSN's The University i.e. the first talk show dedicated to a young Saudi audience. Takki Season 2 airing exclusively on Al-Araby television network during Ramadan 2015. More recently, MBC Action's Ya 3yal (AKA Hey Guys!), a television programme bringing together many different YouTube/social media Saudi stars as shown below. 

Action يا عيال
Action يا عيال قريبا على MBC Action#ET_بالعربي
Posted by ‎ET بالعربي‎ on Wednesday, 3 February 2016